Low-hanging fruit meaning in business


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It doesn’t always take a lot of effort to get tangible results. By following a few simple steps, you can dramatically increase your company’s revenue.

Strategies that allow you to achieve relatively high profits with minimal effort are also known as low-hanging fruit.

In this article, you will learn what “low-value fruits” are and where you can benefit from them.

What are “low-value fruits”?

“Low hanging fruit” is nothing more than ripe fruit.

Figuratively speaking, it is a low-value measure. The concept of “low-hanging fruit” could not be defined more narrowly.

Therefore, it makes sense to focus first on low-hanging fruit, where quick success is guaranteed, when developing the business plan.


There are many different areas in which low-hanging fruit can be used, but the main focus is on marketing and business.

In sales, a simple measure could be to offer products that complement the main product line.

A concrete example would be a bicycle store that offers accessories such as helmets, lights, and racks in addition to its main range.

This easy-to-implement measure will not only increase the company’s turnover but also increase customer satisfaction.

In addition to the financial aspect, the fruits of low-flying can also be used for other practical benefits, such as better organization.

The fruits of low-flying can also be used to quickly and effectively influence search engine rankings; there are several OnPage optimization methods that we will now discuss in more detail.

Low hanging fruit in SEO

In the age of online marketing, website indexing plays a very important role. If your website appears in the first position when someone types in a relevant search query, it is worth gold to your business.

Often, small changes are enough to improve your ranking. This brings us back to the “low hanging fruit” theme.

In the field of search engine optimization (SEO), we need to distinguish between off-page optimization and on-page optimization, with off-page optimization generally requiring much more effort.

On-Page Optimization

Key performance indicators (KPIs) are important for on-page optimization. These include the frequency of visits to the page and the average length of stay of the users.

A simple way to increase the number of clicks on your URLs is to improve the density and placement of your keywords. Especially in the meta title and meta description, keywords have a huge influence on search engine indexing.

Correct optimization of the metadata can lead to success in a short time. Keywords with a large reach should also be included in the main text if they are rare enough compared to your competitors.

If you are still in the construction phase of your website, it is advisable to examine your URLs more closely. An easy-to-read URL structure, without a mix of numbers and special characters, is user-friendly and will have a positive effect on your ranking.

Users can quickly read the information in the links and move through the site more easily.

Let’s look at the classic “low hanging fruit”.

  • Optimization of meta information (title, description).
  • Keyword analysis and improvement, adding long-tail keywords if necessary.
  • Easy to read URL structure.

Off-page optimization

Off-page optimization consists primarily of creating natural links and network links. Building links for quality content requires a lot of work and effort and is not an easy undertaking.

Relevant backlinks have a positive influence on the authority of your domain. You can ask for help from a cooperation partner to anchor them. Integrating these backlinks in the right places is not an easy or quick task. You can ask a specialized SEO agency to help you with this task.

As you can see, SEO has many low-hanging fruits waiting to be picked, and an SEO agency can help you identify and make the most of them.

How to get low-hanging fruit?

Here we’ve given you some examples of low-hanging fruit, tailored to certain industries, to help you get results quickly and without too much effort.

Of course, every business is different and requires a tailored strategy. So how do you come up with tailored ideas?

  • Engage your employees
  • Visual brainstorming
  • Breakdown into categories

Employee engagement

Use the resources at your disposal. Most managers have more ideas than one person, and they are more likely to come up with one smart idea among many. So it’s a good idea to get your people involved from the start.

In many companies, there are employees who can come up with ideas to optimize processes and procedures or to increase turnover without much effort – if only they are asked.

Don’t make this mistake a second time. Every employee knows his or her area of expertise better than anyone else and can suggest constructive improvements.

Visual brainstorming

True to our motto “Fruit at hand”, you can collect brainstorming ideas on a painted tree. The fact that the different proposals are right in front of you and visible encourages the development of other ideas. This creates a creative dynamic.

Of course, it is not necessary to have a tree with the ideas attached to it. The main thing is to visualize the contribution.


Even if you have collected many ideas, not all of them are easy to implement or promising.

Therefore, it is important to categorize them according to the effort involved and the expected results, which can be done using a four-box matrix

  1. “Low-hanging fruit” is characterized by low effort and a high success rate.
  2. The “cream of the crop” can also be expected to have a high success rate, although it requires a high level of effort.
  3. “Harmless weeds” require less effort, but yields are lower.
  4. “Rotten tomatoes” is almost self-explanatory, but what can you do with rotten tomatoes? This term refers to strategies that require a lot of effort, but little return.

Filtering out the good ideas

You now have a clear classification of many ideas. Low-hanging fruit requires little effort or resources but shows promise, so it’s obvious to start there.

However, in many cases, the company’s strategy cannot rely solely on low-hanging fruit, but on some sort of mix.


Low-hanging fruits are ideal for making quick and large profits with minimal effort. They are applied in business and marketing and are an essential part of any business plan.



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