SEO, what is it? Why is it so crucial for every existing business? We all know what it stands for! Right? It is “Search Engine Optimization.” For a proper definition, we can say, “A way of capturing traffic from totally free sources. Naturally coming on top of SERPs.” The next question that comes to mind is why SEO is so vital for every business! The answer to that question is in 2 main points:
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Unpaid SERPs mean appearing on the top of the search pages without paying any advertisements. It is also termed an “Organic Result.”
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Good Quality Traffic, The quality of any website depends on consumers wholeheartedly investing in your products, content, and other related links your website provides.
1. E-A-T
E-A-T is a simple abbreviation for Expertise Authority Trustworthiness. The breakdown of the term “Expertise. Authority and Trustworthiness” is as follows:
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Expertise: It is a self-explaining term. Google wants to ensure that an expert writes content and that the writer or the content creator has a good grasp of the topic.
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Authority: Authority means power. Google needs to be sure that the source of published content is valid and reliable and can be trusted.
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Trustworthiness: Trustworthiness is also self-explaining. By providing quality and authentic content, a publisher guarantees Google that they are trustable and transparent.
In essence, Google’s content should be reliable, high-quality, and authentic to the word E-A-T. To get better rankings, E-A-T is a must-have for On-Page SEO.
2. Meta Description
An abstract of a webpage can be found under the tag title on search result pages. Because it summarizes what a webpage offers, it will enhance and impact click-through rates. One can easily understand how important it is to optimize the Meta Description. A good Meta-Description should have:
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A Convincing description of about 150-160 characters.
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A descriptive material shows abundance.
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Must include targeted keywords.
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Should use it for advertisement purposes.
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Content must be appealing to encourage clicks.
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Must be unique, fresh, and new.
3. Heading Tags
Organizing content by using a hierarchical build is important. The common method used to organize any content is “Heading Tags or Header Tags.” A heading can be used as a clue or hint about the article’s next section. An easy and understandable structure of the header tag is as follows:
<H1> <Dreams of a Blind Person></H1>
<H2> <Can they see their dreams?></H2>
<H2> <Do they have nightmares?></H2>
<H2> <Things to keep in mind></H2>
As shown in the example:
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The main title is explained by using the H1 tag, and H2 follows the hierarchy of the structure.
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For a monotonous passage, “Sub-Headings” are the key.
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Header tags must have targeted keywords.
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Snippets addition supporting structure.
4. Title Tags
When a person searches on Google, blue-colored links appear are “Title Tags.” These links are clickable. They are easy to spot in the social networks when a connection is shared and in browsers when a webpage is open. The primary function of title tags is to help users and search engines get a glimpse at the content of any webpage. The title tag is “<tag>,” which is used in the HTML code of a webpage.
Acknowledge the following while using title tags:
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The title should be below 60-70 characters.
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A title should show relevance to the webpage.
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Excessive use of keywords will not be helpful.
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Avoid copy-paste the headings
5. URL
A URL is an abbreviation of “Uniform Resource Locator.” A URL works as a sort of an identity for a brand. It appears on the top of the browser in the address bar. Crafting a URL is a task as it is essential to recognize crawlers used by Google. The following points must be kept in mind while preparing a URL:
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It should be SEO-friendly.
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Use only lowercase letters.
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Try not to use numbers or different special characters.
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Hyphens act excellently as a separator
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Should go with HTTPS security.
6. Alt Tags (+ image optimization)
Image-based SEO or Alt Tags. As we can see in the given screenshot, Google SERPs produce additional information for the search “Product Data Processing” by including image-based data. An estimate of 32% of Google SERP contains images.
Despite all the efforts put into SEO, one can overlook this organic traffic source.
As we know now that searchers can be reached using Alt Tags, Here are the things to consider while adding Image Alt Tags:
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The tag should be elaborative and to the point.
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Relevance to the border page is the key.
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The size limit should be up to 125 characters.
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Optimum usage of keywords can do wonders.
7. Keywords
For keywords, keep in mind that less is more. Search Engines get confused with multiple keywords or even with a single keyword. But one can think that using more keywords will give a better ranking, which is not valid!
A perfect example of this scenario would be “Too many cooks spoil the broth” It is Relatable! Right? So optimum value is the key to better ranking.
If you are fine-tuning a website for a simple bedding store, you can quickly come up with simple keywords like [bedsheet], [cushion cover set], [blanket], and [pillow cover].
A different yet essential approach can be used for a specific bedding store that offers customized products for their customers: “Long-Tail Keywords.” It is a particular search. A searcher only wants to look at customized bed sheets that can be personalized. For example, if a customer is looking for [Customized Bedsheets], long-tail keywords will be [personalized superhero bedsheets].
8. SEO Content
Content that is both search engine and reader-friendly is valuable to your website. Some of the pinpoints that you should keep in mind are:
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User-friendly content means if a person is new to the topic, the details should be easy enough for the reader to understand the subject well.
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Short and brief passages are a must for both readers: an expert on the topic or a new person to the subject.
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Headings with subheadings will make your content look clean and can be easily categorized by the reader. As you can see from the image below, this image is an excellent example of headings, passages, and a clean organization of a topic.
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Use infographics to provide visual content as well. Here is a perfect example of data shown by using infographics.
9. Page speed
In plain language, page speed is the total time a webpage takes to load its content. Impatience is human nature; to trap your visitor, you need to make your pages appear quick within 1-2 seconds. If a page takes more than 3 seconds, visitors will likely leave your webpage and bounce to other web pages. It also depends on what type of webpage you have.
In the given picture, different website categories show different bounce rates. The lowest bounce rate is for e-commerce websites. E-commerce websites have more pressure to speed up their web pages because sometimes, a second delay can cause customers to bounce.
The term bounce rate means the total percentage of visitors leaving your webpage without taking action. A reasonable bounce rate should be between 26% – 40%. A low bounce rate, for example, 5%, shows that you need to audit your website and fix the issues. A high bounce rate, for example, 90%, also indicates problems leading to analytics setup.
10. Internal linking
Helping a crawler to find and understand your website is essential. A crawler will be able to find new content and content on different pages. Interlinking anchorage to your web pages can enhance On-Page SEO by linking links for pre-existing content pages and relevant links for newly created content.
As you can see in the given image, Google’s web crawlers will forage your website when interlinked correctly. Try not to use too many links; instead, use useful and well-related links. This strategy will help boost other website pages, leading to a better ranking.
Summary
In simple English, A SEOer must follow strategies and tricks for On-Page SEO. It can lead to a high ranking in SERPs.
