The world of marketing has changed in recent years. Gone are the days where you could throw up a billboard and expect results.
Today, it is more important than ever to have a digitized marketing plan for your business.
“Digital marketing” is a term that you have probably heard before, but what does it mean? It is the process of using web-based channels to promote your products or services.
This revolutionary marketing aims to generate awareness for your product or service and turn those prospects into customers. It’s a digital world, and just about any business can be found online.
For this reason, it is more important than ever to have a strong understanding of digital marketing strategies, especially on the development side.
If you don’t know about developing your strategy, we’ve got you covered! This article will outline the most important steps to help you get started.
We will provide a strong foundation for developing your digital marketing plan and strategy. Let’s get started!
Step One: Define Your Goals and Objectives
The first and basic step in any marketing plan is to define your goals and objectives. What\ is your desire to achieve through your digital marketing strategy? What are the main objectives of your overall business plan, and how does digital marketing fit into it all?
Defining these goals will help you assess what part of the broad field of online advertising is most important for you. It also helps determine which metrics should be monitored because it provides more insight into where you are making or losing money.
Step Two: Assess Your Competitors
Now that you have defined your goals, it’s time to figure out what works and doesn’t work for your competitors. It will help inform the direction of your marketing efforts and give you some insight into where opportunities may lie in untapped market space.
There are a few different ways to conduct competitive research, but the most common one is to look at your competitors’ websites and examine what they are doing well (and not so well). Use tools like Alexa or Google Trends to get an idea of how popular your competitor’s website is compared with yours.
Step Three: Audience Analysis
It’s time to analyze your audience and who your target customers are. An effective way to analyze is by creating customer personas. A persona represents your target customer, including demographic information like age, gender, income level, occupation, and psychographic information like interests and values.
It will help you better understand who you are trying to reach with your marketing efforts and what messaging will resonate with them.
Suppose you sell area rugs or home textiles, search the market and see what kind of material and designs people are interested in.
And also, look at what colors they are using in their homes. After you have a good understanding of your audience, the next step is to determine how you will reach them.
Step Four: Reach the Consumers
After knowing your audience, you need to think about reaching them. There are various platforms and ways to market your product or service.
The most important part is to find the right mix for your business and stick with it.
Try not to capture every platform available. Rather focus on a couple that works best for you and produce quality content. Also, track your results and analyze what is working and what needs to be changed.
Some common forms of digital marketing are social media, blogging, email marketing, and PPC. A good mix is about 70% organic traffic (SEO), with 30% being paid advertising.
Step Five: Develop a Content Strategy
A successful content strategy means having the right type of posts at the right time for your audience. There are many different types of content, but some of the most popular are blog posts, infographics, images, and videos.
You’ll want to mix it up to keep your audience engaged and make sure you’re publishing content regularly. Developing a content strategy involves deciding what types of posts will be published, where they’ll be shared, and when they’ll be published.
Step Six: Set Up Google Analytics and Webmaster Tools
Google Analytics and Webmaster Tools are free tools offered by Google that help you track your website traffic and performance.
They provide valuable insights into how people find your website, what they’re clicking on, and how much traffic you’re receiving from organic search.
Log in to Google Analytics and see how many visitors are coming from organic search, what country they’re coming from, what keywords people are using to find your website.
Step Seven: Register for Social Media Sites
Register with the most popular social media sites you plan on utilizing as a part of your digital marketing strategy. It includes Facebook, Twitter, and LinkedIn. When you register for these sites, it will ensure that your business name is available across the social media platform.
And also allow you to begin creating a following of people interested in what you have to say or sell. Suppose you have a startup importing Moroccan rugs. You would want to make sure you have a Facebook and Twitter account, as well as a LinkedIn company page set up so that people looking for Moroccan rugs can find your business online.
Step Eight: Set up Google Alerts
Set up alerts with Google for your company name, product names, and other keywords or phrases you think potential customers might use to search for you.
When Google catches someone searching online about your company or product, they’ll send an email notification with the link directly to you so that there is no question as to what caused them to click on it! It will also help you track your online reputation and see what people say about you.
Step Nine: Analyze Your Results
Once you’ve been actively marketing your business online for a while, take some time to analyze the results. What’s working well? What can be improved? How does your website traffic compare to that of your competitors’?
What keywords are driving traffic and leads to your website? What can you do to improve your ranking on search engine results pages (SERPs)? It also helps to create a “dashboard” in Google Analytics so you can track your progress over time. Analyze all the information you have been gathering, and develop a plan of action for the future.
Step Ten: Adjust and Optimize
As with any marketing campaign, it’s important to continually adjust and optimize your efforts based on the results you’re seeing. If something isn’t working, try something else.
Try something else if a particular tactic is driving a lot of traffic but isn’t converting well. Check all the analytics regularly and make changes as needed. Also, look at your website’s content and make sure it is up to date and relevant.
Step Eleven: Set up Tracking
Track your results so you can look at what is working and what isn’t. It will help you to tweak your plan and make it more effective.
Use Google Analytics or another tracking tool to measure website traffic, open email rates, click-through rates, and other important metrics. Keeping track of your plan’s progress will help you to develop a digital marketing plan and strategy that works.
Step Twelve: Measure and Report
Measure your results! Do you see the number of conversions that you expect? How does this compare to other marketing efforts or campaigns that have worked in the past? What are people saying about your website on social media sites like Twitter and Facebook? Are they sharing your content?
You should also be measuring website traffic, open email rates, click-through rates, and other important metrics. This information will help you tweak your plan and make it more effective. Use Google Analytics or another tracking tool to measure website traffic, open email rates, click-through rates, and other important metrics.
Step Thirteen: Rinse and Repeat
Digital marketing needs to be continually monitored and tweaked. The best way to improve your results is to learn, test, and adjust. Keep track of what’s working (and what’s not), so you can do more of the former and less of the latter.
Check if anything has changed in your business. Has your product line or customer base shifted? Have new competitors emerged, causing you to lose market share? If so, it’s time for another round of research and analysis.
Step Fourteen: Maintain Your Digital Marketing Plan
Digital marketing strategy needs to be maintained over time. It’s not something you can set up once and never touch again. It means reviewing your goals regularly so they stay relevant and making changes to your tactics as needed.
Also, be prepared to allocate time and resources to digital marketing on an ongoing basis. It’s not a one-time investment; it’s an ongoing process that requires continual attention if you want to see results. Commit the necessary budget and manpower to keep your digital marketing efforts strong.
Step Fifteen: Keep Going!
Digital marketing is constantly evolving and updating a field, so you need to learn and experiment continually. Keep up with the updated marketing trends, read industry blogs and case studies, attend webinars and conferences, etc.
The more you know about strategies and markets, the better you’ll create successful digital marketing campaigns. If you are a rug seller or home decor entrepreneur, check fellow sites like Home Depot, RugKnots, and Overstock.
You will get guidance about how to enlarge the consumer market and in what way to improve your business.
Step Sixteen: Stay Motivated!
Digital marketing can be very time-consuming and expensive, so you need to stay motivated throughout the process to see results.
Set up milestones for your campaigns with clear end dates (e.g., first month, second month) so that there are tangible goals along the way which will encourage you to keep going.
Also, track your progress and results regularly so you can see how far you have come and what still needs to be done.
In the End
Digital marketing is a lot of work. If you are not prepared to follow your plans, digital marketing probably isn’t for you. However, if you’re willing to dedicate yourself fully to your campaign, keep learning about it as your company grows (and changes!),
and follow through on all the steps above. This will likely be one of the best decisions you ever make for your business. Now get to work!