We all naturally tend to have a first impression on the sites we visit, and that only takes seconds. Some of them we love so much that we come back a few times a week, and others leave us in a bad experience because we can never come back. But how does that determine whether a site is good or bad?
As individuals, we all have our own opinions, and we never completely agree on which site is good and which is bad, but most of us base our feelings on similar factors. Here are a few factors that determine this effect.
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Every website needs a well-defined purpose. Website owners and bloggers who have a good understanding of what to expect from their site will be able to decide actively how to manage the site, what content to add, what messages to communicate with visitors, and most importantly, get involved in the development and administration of a website.
Unfortunately, it is quite common for website owners to speed up the process of creating a website and sometimes ignore the real purpose. Without knowing exactly what you want to achieve, you will run out of direction, your efforts will be scattered, and your chances of having a positive impact on your site will be slim.
The purpose of the site is pretty much the same as the mission statement in business. It gives a voice to all activities and provides a context to be used to make decisions. If your company already has a mission statement, I suggest you also develop a separate metrics statement for your site.
Your site may have a purpose, but is it clear to visitors why your site exists? It easily catches you adding all sorts of new features and creating beautiful websites, but sometimes visitors can leave a site confused if the site is not ‘speaking’ with them clearly.
Even if we are talking about corporate or church websites, it needs clarification. One of the goals during website design is to get clear to show the visitors what they can get from your website. The store should clearly inform visitors what to buy and why it is necessary. Blogs should talk to new visitors about what part of the blog is and what content they will get if they subscribe.
Guest service providers need to be clear in their service details. Clarity can sometimes be achieved by simply reducing noise and clutter on the site can make it easier to understand the main message of the visitor.
For any website to be successful, people must use it. Design and layout will never replace the need to use your site. For example, large e-website commerce must have an effective search function, logical classification of navigation products, shopping cart, etc. A blog or any type of website that has a lot of text should provide excellent reading, good navigation between articles, etc. Any site that lacks mobility will find it difficult to keep visitors on the site and encourage repeat visits.
Accessibility and use are still tied because they overlap a bit, but these are two separate issues. An accessible website does not force visitors to use a particular browser, except for users with disabilities, etc. If users don’t have access to your website, it’s clear that this won’t work either.
These are the key factors you need to keep in mind when designing a website so that the site becomes a good one. If you are looking for the best government web design, you can always connect with us