11 Tips to choose colours for logo designing


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Choosing the right color for your logo design influences the target audience. And helps to spotlight your business logo in this competitive market.

The unique color combination of the logo design delivers the intent or the feeling attached to the logo.

According to color psychology, which tells us about the feelings and behavior of the color used. Some primary colors have an important impact on the target audience.

The yellow color will appear your brand cheerful, young, and accessible whereas the green color will impress the audience exhibiting a feeling of peace and calmness.

We have researched and framed a definite list of the logo colors which impress the potential customers.

Meaning of the colors in the logo design

1. Red Colour

Red is the universal color and is used in most logo designs. The red color denotes the sign of joy, warmth, and anger. It is an eye-catching color and makes you stand out from the crowd.

The red color best suits the brand logo design which exhibits a feeling of loudness, playfulness, youthfulness, and, contemporary.

The red color is the first color recognized by the human brain. It has the maximum wavelength and, hence, is visible from a distance. The red color also represents heightened emotions like anger, love, passion, etc.

Not for the emotions or feelings, the red color is also used to depict the food appetite. It is the most powerful choice to use in a logo design.

2. Orange Colour

Orange color is the color that depicts playfulness. Use this color to stand out of the league and exhibit your logo uniquely. This color is always preferred after red color. The orange color renders a luxurious feel.

Orange color is obtained by the combination of two primary colors that is red and yellow color. This color resembles the same sunset/ sunrise as well as autumn season.

3. Yellow Colour

The yellow color resembles cheerfulness, being young, shiny, friendliness, and last but not least easily approachable.

This is one of the most preferred colors, but sometimes most of the consumers do not associate with the same.

Yellow is one of the primary colors. It is the first color that is mixed with some other primary color to produce a different color. The color is culturally linked with gold, fields of wheat and corn, sunlight, etc.

It is one of the colors which is very different and shows variable nature. It shows a dual nature, as a soft, bright yellow resembles light and fresh, whereas a deep gold color depicts more weight and history.

4. Green Colour

The green color shows ultimate versatility, research and is associated with the cultural association. Green is the color of nature and represents the natural surroundings. It also represents the eco-friendly nature with the vegetarian mentality.

Green is the color of the growth or demarcation of the new life. It also denotes money and abundance. Green can work well for any brand.

5. Blue Colour Logos

The blue color symbolizes the feeling of trust and maturity. If you want to create trust in any brand or make a new launch for any of the brands in the market, then try using a blue color shade.

One thing you need to remember is that though, blue is the classic color, blue color appears in most of the logos. Blue can also evoke calmness and resembles the color of the water.

If you use it in your brand, you need to depict it in a way different from its background.

By applying this blue color to your brand, you exhibit confidence and ensure the level of trust in your brand.

6. Purple color Logos

Purple color is one of the colors that display lavishness. The different shades of this color will symbolize multiple natures. This color was only used by wealthy people, historically. Purple is the color of perfection. The different color shades will determine the rich nature.

7. Pink color Logos

In modern-day society, pink color is one of the most versatile colors. Pink can impart a brand name a contemporary, youthful, luxurious look.

Pink is not at all a common color. In theory, pink is just a light red color and, hence, imparts a tone of feminine character.

8. Brown color Logos

Brown is recognized as the color of dirt and tree bark. The brown color is the outline of the earth in different layers. Because of this reason, it is less colorful than other colors, it tends to come across as rough and serious.

Brown is recognized as the least-utilized logo color because it appears dulls and imparts a feeling of dumbness.

Brown is mostly associated with rotting and decay. Still, its union with nature can overcome this negative feeling. Brown is also a deep, rich color that also represents aging. It is often used by types of logos depicting a vintage feel, and hand-made feel.

9. Black color Logos

Black is the new black that imparts slickness, modernness, and luxury. Black is not at all the color that matches well with orange and purple. These colors are easily differentiable because of the difference in their wavelength.

Black, denotes the absence of light. Its quality is almost conflicting, all-black logos gives a feeling of mystery and exclusiveness that can be held by luxury brands.

10. Grey color Logos

Grey color is the mystery, it is not at all dark, nor light. Gray denotes the classic and seriousness. If you want to add mystery to the designed logo, then use the darker shade of the same. If you want your logo to be more accessible, then apply a lighter shade of grey color.

Similar to black, there is an unconditional simplicity to grey. It is softer, however, giving grey logos a classical feel.

11. White color Logos

White color is the absence of any color. It imparts a feeling of cleanness and weightlessness, like the core of light. It suits the brands that want to impart a feeling of carefulness, organized, spotless in their logo design. It can also be aspirational, typical of a kind of impossible pureness.

While most logos will have a white version, in a way that white color is used as a background color and any other color will bring an attractive shade to appear uniquely. The white color also imparts the feeling of youthfulness and economy. Moreover, it works the best for almost every brand.

How to combine colors for logos

You need to take into account the combination of primary colors to form a different color which imparts the exact intent of designing the logo. For that, you need to understand color psychology in detail and then proceed further to use the color wheel.

To make your brand look earthy and luxurious, you cannot apply the combination of brown and purple together. They are the least visible and hence are not used in a combination.

For this, there are multiple techniques to help you with this issue. You can apply true aesthetic principles to combine colors effectively for designing a logo.

The color wheel is a circular representation of how colors are paired. It is based on their light frequencies in nature. This is the initial step while dealing with colors. The color wheel provides a scientific method for combining primary colors based on their proximity to one another on the wheel.

Some common color wheel combinations include

  • Analogous Colour Combination
    An analogous color combination is the asymmetric selection of colors that are next to one another on the same side of the color wheel.
  • Complementary Colour Combination
    It is a contrasting color combination in which the selection of colors is made based on their opposite nature.
  • Triadic Colour Combination
    It is a selection of three colors that are opposite to one another based on an equilateral triangle. The resultant color is the combination of all three colors together.

You can look around at many of the different logos, which are the combination of the three primary colors.

How do choose logo colors?

The main key factor to an effective logo design is brand recognition. If you want to stand out of the crowd and mark your brand image in the market, then you need to use an eye-catching combination of colors.

You need to always ensure that the color combination of your brand should differ dramatically from your competitors.

Mostly, the color must go along with the nature of your brand. Some logo colors end up being regular in a given industry—for example, a Google search of “emblem logos” turns up mostly brown or vintage, with a prime logo of Starbucks.

If the color combination is the common one, then you might not appear different in the group of competitors


Logo design is a very broad subject, and selecting the color combination for the same is a very tedious job. If you design a logo with a flexible mind and also remember changing technology, then you can design an effective logo that will fit the best in this competitive world.

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